Advanced Web Analytics Premium plan
Analytics that show more than traffic
Ghost's built-in analytics tracks your human visitors beautifully. Advanced Web Analytics reads your server logs and reveals the rest — bots, RSS readers, email clients and direct file requests that client-side tracking can't see.
How it works
See the full picture, step by step
From the first request to the final read, follow how your content moves across channels.
Get started for freeTraffic reaches your content
Every request starts somewhere, from readers, bots, feeds, or shared links.
Signals are tracked server-side
Requests, downloads, and activity are captured directly from the source.
Everything comes together in one view
See all traffic signals clearly, in one dashboard built for publishers.
Bot traffic
Understand your bot traffic
AI trainers, search engines, and monitoring bots generate significant traffic that Ghost's analytics doesn't track. See exactly which bots are crawling your site and make informed decisions about your content.
Bot visit frequency
Track how often bots visit your site
Page crawl analysis
See which pages bots are accessing
AI trainer detection
Identify LLM training bots
Search engine bots
Monitor search engine crawlers
Newsletters
Email client intelligence
Industry-first for Ghost hosting: track which email apps your members use when they open your newsletters. Optimize your design for Gmail, Apple Mail, Outlook, or whatever your audience prefers.
Client distribution
See which clients are most popular
Desktop vs mobile
Understand reading preferences
Design optimization
Optimize for your audience
Trend analysis
Track changes over time
More of what the logs show
RSS reader insights
Your RSS followers are some of your most engaged readers. Now you can see exactly which RSS readers they use and understand this important segment of your audience.
Hotlink detection
Discover which websites are embedding your images or linking directly to your content. Understand your content's reach beyond your own site and see where your work is being shared.
Two ways to measure
Server-side vs client-side analytics
Client-side analytics
Tracking that runs in the visitor's browser
- Requires JavaScript
- Blocked by ad blockers
- Misses bot traffic
- No email client data
- No RSS reader insights
- No direct file requests
Server-side analytics
Measured from the logs, before the browser
- No JavaScript required
- Captures all requests
- Complete bot visibility
- Email client insights
- RSS reader analytics
- Direct file tracking
Included with Premium
Premium plan
Advanced Web Analytics is part of Premium, not a paid add-on. It runs alongside Ghost's own analytics, with no script to install.
per month, billed yearly
Get started for freeFAQ
Questions about Advanced Web Analytics
What makes Advanced Web Analytics different?
Advanced Web Analytics works at the server level, capturing requests before they even reach the browser. This complements Ghost's built-in analytics by revealing bots, RSS readers, email clients, and direct file requests that client-side tracking can't see. Together, you get the complete picture.
Why is bot traffic important?
With the rise of AI and LLM trainers, bots now make up a significant portion of web traffic. Understanding which bots visit your site helps you make informed decisions about content protection and SEO. Many creators want to know if AI companies are training on their content.
How can email client data help me?
Knowing which email clients your members use helps you optimize your newsletter design. Different email clients render HTML differently, so you can focus on making your newsletters look perfect for the clients your audience actually uses.
Is Advanced Web Analytics privacy-friendly?
Yes. Server-side analytics captures request data at the infrastructure level without cookies or client-side tracking. It complements Ghost's privacy-friendly analytics by adding insights about non-browser traffic like bots and RSS readers.
Do I need to install anything?
No. There is no script, plugin or tag manager to add. The data comes from the servers already delivering your site, so the reports are there the moment your plan is active.
When will bot blocking be available?
Bot blocking is coming soon. We're working on making it easy to block unwanted bots directly from the Synaps Media panel. Premium plan subscribers will get access as soon as it's ready.
Which plan includes Advanced Web Analytics?
Advanced Web Analytics is exclusive to our Premium plan. It's one of many premium features designed to give you maximum control and insights into your Ghost publication.
Ready to see the complete picture?
Upgrade to Premium and unlock Advanced Web Analytics today.
Get started for free14-day free trial • No credit card required